What’s in a name? The 5 Unsung Challenges of Product Naming

Product Naming

When it comes to naming products, you can find a ton of useful blogs on how to come up with catchy and memorable product names that are creative and unique. But as a Product Marketing Manager, there are other tasks that take place behind the scenes to find the right product name. This blog is dedicated to those challenges that are rarely mentioned, but are critical to the product naming activity.

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First Contact With Product Marketing


Defining Product Marketing is like trying to come up with the perfect recipe for Pancakes. Everybody has an opinion of how it should be made, what goes better with the pancake – chocolate or banana, how  much sugar should be in it etc. End of the day, the perfect pancake is what you believe you like best and this will vary from person to person. Similarly, Product Marketing also varies with people’s opinion, your boss’s experiences, organizational needs and finally your strengths. Now, if you add a startup to this mix, the definition of what a Product Marketing Manager should do can get as complex as trying to describe a color.

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