Mobile dating apps are on the rise as all the online dating users have begun accessing these services on the mobile. Some of the reasons why this vertical has high potential are because:
- From 2009 to 2012, revenue from mobile dating apps grew at an average annual rate of 70.3 percent.
- The U.S. market for mobile dating apps generates an estimated $212.6 million in revenue.
- Between 2012 and 2017, revenue from mobile dating apps is expected to rise at an annual rate of 14.3 percent to $415.3 million.
- In 2010, men and women spent 3.7 minutes on dating apps compared to 8.4 minutes on dating websites.
- In 2011, they spent 8.4 minutes on dating apps compared to 8.3 minutes on dating websites.
- Between 2010 and 2011, the number of unique users for all smartphone apps grew 125 percent. During the same period, the number of unique visitors for dating apps grew 150 percent.
- They combine the social network and chat/communication phenomena that have proven to be extremely popular among users
- Users are in it for a particular focused reason and hence are open to making in-app purchases
- By leveraging the power of mobile such as geo-location, these apps are able to provide true value to its users