Defining Product Marketing is like trying to come up with the perfect recipe for Pancakes. Everybody has an opinion of how it should be made, what goes better with the pancake – chocolate or banana, how much sugar should be in it etc. End of the day, the perfect pancake is what you believe you like best and this will vary from person to person. Similarly, Product Marketing also varies with people’s opinion, your boss’s experiences, organizational needs and finally your strengths. Now, if you add a startup to this mix, the definition of what a Product Marketing Manager should do can get as complex as trying to describe a color.