As a Product Marketing professional, if you feel like you are doing a lot but not seeing results, it might be due to a pitfall that you are stuck in. It is important to be aware of the pitfalls so that you get out of one that you are stuck in or think ahead and avoid them entirely.
In a Product Marketing Manager’s life, go-to-market activities for a new product is something that comes along very often. Based on your style, your company needs, particular product to be launched etc. the strategy to launch the product might change. But having a checklist of the GTM activities and tracking it is extremely important. It is even more important to play the role of a Project Manager and orchestrate the release for the maximum impact. To do this, it works to share the overall plan beforehand with all the stakeholders and then follow it up closely with weekly updates to all.