Product Handouts 101

Product Handout Image

Product handouts are useful tools to leave behind with clients or distribute at events or to be sent as a pdf to prospective customers. Typically, in most companies, the marketing team will have a designer to create the design elements and the Product Marketing Manager will be expected to provide content for the handout. Assuming this is the case, the below blog covers some of the tips to creating a handout, while I have not focused on the design elements of the handout.

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Battle Cards

Something that I found very useful are Battle Cards for sales teams. Battle Cards provides handy information that a sales team can use against competition when talking to clients. These are slightly larger than flash cards, but still up to just 1 page long that can be pinned up on the desk or taken along.

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