In a Product Marketing Manager’s life, go-to-market activities for a new product is something that comes along very often. Based on your style, your company needs, particular product to be launched etc. the strategy to launch the product might change. But having a checklist of the GTM activities and tracking it is extremely important. It is even more important to play the role of a Project Manager and orchestrate the release for the maximum impact. To do this, it works to share the overall plan beforehand with all the stakeholders and then follow it up closely with weekly updates to all.
The above screen shows a checklist that works for me at my current company. It might be wise to come up with a similar checklist based on what works for you. Ownership of deliverables might also vary based on how your company is set up.
I have attached the editable excel sheet that I use. If you like it, you could use this as a starting point to create your own GTM checklist and customize it on what works for you. Click here to download