“Casually” Looking At The “Core” Of The Game World

casual_midcore1

Ok, I admit that the title might be a bit tacky, but the words casual and mid-core have become synonymous with today’s gaming world and game apps. Depending on who is looking at it, everyone has their own definition of the verticals. Adding to that clutter, is my own outlook of these verticals, but more from the traits of a gamer rather than just definitions.

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Hey, Must Be The Money!

To get an idea of where the industry is moving towards, usually we look at large companies that are not only influencers but also pave the way to the future. However, another way to look at it would be to look at where the saplings are and determine the direction in which the forest could expand. What I mean is, if we look at the companies that are getting funded today and the direction in which these companies are growing, this might give an indication of what the future holds in store for us.

The below infographic shows some of the highlights of the research data. Click on the image to see a larger view.

 

Top Funded Companies - Infographic

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Snapshot of the Mobile Dating App Landscape

Mobile dating apps are on the rise as all the online dating users have begun accessing these services on the mobile. Some of the reasons why this vertical has high potential are because:

  • From 2009 to 2012, revenue from mobile dating apps grew at an average annual rate of 70.3 percent.
  • The U.S. market for mobile dating apps generates an estimated $212.6 million in revenue.
  • Between 2012 and 2017, revenue from mobile dating apps is expected to rise at an annual rate of 14.3 percent to $415.3 million.
  • In 2010, men and women spent 3.7 minutes on dating apps compared to 8.4 minutes on dating websites.
  • In 2011, they spent 8.4 minutes on dating apps compared to 8.3 minutes on dating websites.
  • Between 2010 and 2011, the number of unique users for all smartphone apps grew 125 percent. During the same period, the number of unique visitors for dating apps grew 150 percent.
  • They combine the social network and chat/communication phenomena that have proven to be extremely popular among users
  • Users are in it for a particular focused reason and hence are open to making in-app purchases
  • By leveraging the power of mobile such as geo-location, these apps are able to provide true value to its users

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What’s in a name? The 5 Unsung Challenges of Product Naming

Product Naming

When it comes to naming products, you can find a ton of useful blogs on how to come up with catchy and memorable product names that are creative and unique. But as a Product Marketing Manager, there are other tasks that take place behind the scenes to find the right product name. This blog is dedicated to those challenges that are rarely mentioned, but are critical to the product naming activity.

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The Reporting Structure Dilemma

Improving-employee-communications

One of the most common dilemmas while creating a Product Marketing (PMM) team is which reporting structure should the team fall under. Since the team does a lot of outbound communication, it makes sense for the team to report to the Marketing organization. On the other hand, it is tied at the hip with the Product team and cutting this tie might just alienate the entire team from the Product org. Hence, the dilemma…

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Recording For Posterity – Step 3 of effective product trainings

Video Library

Recording and archiving your trainings is very important so that you do not have to keep repeating it for people who join new. It is also a great reference material for folks who attended the training and want to hear parts of it again. However, the recording of the training is even more challenging that delivering it remotely since there is absolutely no chance for engagement. So you have to ensure that you do it well.

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Delivering A Training – Step 2 of effective product trainings

If you have prepared well, delivery of the training should be a breeze. A lot of the details depends on whether you are delivering the training in person or if you are delivering it remotely. These two modes are completely different and while they may have overlapping best practices, there are other things that you need to keep in mind based on how the delivery would happen.

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